Seth Ellis – CEO
Prior to founding Assurance Capital, Seth Ellis, was principal and co-founder of both Penta Mezzanine Fund and Florida Mezzanine Fund. He received a B.S. in Accounting from the University of Florida. He is the former CEO of Digital Infrared Imaging, Inc., where he secured venture capital and managed the company’s expansion from seven to more than 50 employees during a period of 18 different acquisitions. He also led the company’s merger with ICX Technologies, Inc. and assisted the company with its initial public offering. Mr. Ellis also co-founded and engineered the public sale of Florida Regional Emergency Services, the largest hospital-based ambulance management company in the United States at the time of sale. He is the former CFO of Waterman Healthcare Systems where he managed the company’s financial turnaround and facilitated its merger with Seventh Day Adventist Healthcare Systems.
Mr. Ellis was also a senior manager and auditor with Ernst & Young and KPMG for 10 years. He currently serves on the board of the University of Florida’s Warrington College of Business Administration’s Center of Entrepreneurship & Innovation, as well as the boards of the Lake and Sumter County Hospice and Cornerstone Hospice. Mr. Ellis’ principal roles in Fund management are business development, Fund management and operations, portfolio management, and accounting oversight. Mr. Ellis is also principally responsible for Assurance’s day-to-day operations, investor relations, portfolio management & enhancement and investment analysis. Mr. Ellis will sit on the Investment Committee.